Cambridge Systematics Rebrand Collateral

In 2016 Cambridge Systematics underwent a rebranding, shown here is a selection of collateral to go along with that launch.  While the logo and web redesign were completed by an outside design agency, it was up to internal design staff to take this new look and style guide and utilize it across a wide range of products.  I started with a "teaser" in our annual open house invite, tearing away at the invite to reveal our upcoming new tagline, as well ans implementing elements of our new color palette.  Also shown are designs for a new booth poster, letterhead and business card designs, and a human resources piece used in recruiting that emphasized our new marketing idea of "putting people first."

(Stock photography used as design element, edited to match overall look and feel)

© Cambridge Systematics, Inc.

© 2019 Ron Basile unless otherwise noted.